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Mossi Seamoss Jam
Branding, Package Third Place in Package Design at Santa Fe College’s Juried Exhibition
Photoshop
InDesign
Mix/Media - Paint, Paper, Watercolor Paint
Designed the branding and packaging for Mossi, a sea moss jam for health-conscious, middle-aged consumers who value clean, simple ingredients. The wordmark takes inspiration from the fluid movement of sea moss in the ocean, with the “M” having a natural, wavy feel while the rest of the type stays clean and rounded for balance. The packaging keeps it minimal and approachable, emphasizing the jam’s low-calorie, vegan ingredients.
The visual direction focused on watercolor textures and a wavy wordmark to also reflect the natural and transparent qualities of the brand. I created the watercolor elements by hand, then scanned and incorporated them into the design.